Monday, September 28, 2009

Culture Jamming and its relationship to PoMo


For me this was one of the easiest questions to answer. Let me select two words from our Post Modernity Wordle: CULTURE and DECONSTRUCTION and apply it to the Culture Ja mmers favorite target Commercialism. Commercialism is an incredibly important part of our culture. It influences the food we eat, the clothes we wear; it influences and shapes our values, how we perceive ourselves and others; and it has tremendous influences on and consequences for our and the world’s economy. Has can be seen in the manifesto below, the goal of culture jamming is to disrupt or deconstruct all of that.
Culture Jammer's Manifesto
We will take on the archetypal mind polluters and best them at their own game. We will uncool their billion-dollar brands with uncommercials on TV, subvertisements in magazines and anti-ads right next to theirs in the urban landscape. We will seize control of the roles and functions that corporations play in our lives and set new agendas in their industries. We will jam the pop-culture marketers and bring their image factory to a sudden, shuddering halt. On the rubble of the old culture, we will build a new one with a non-commercial heart and soul.
http://sg.geocities.com/theflyinguniversity/activism/jamming.htm

So to answer the question posed, I only have this to say:

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